It is all part of the PR Revolution brought by social media. This is part of the new definition of public relations that has not been invented yet. When it does emerge in a clear-cut fashion, it is going to require - and receive - a new name because the name PR categorically isn't going to exist in five or ten years.

Mxim Behar

Maxim Behar is a globally renowned PR expert, CEO, and Chairman of the Board of M3 Communications Group, Inc. He is a Harvard Kennedy School graduate, also graduated Universities in Prague, Seattle, and Yokohama. Behar is a former President of World PR Organisation ICCO (until 2017) and current President of the World Communications Forum Association based in Davos, Switzerland. He is an author of several books on social media and PR, the latest one - The Global PR Revolution was among new books bestsellers on Amazon.com and is also recognized among Top 10 (4th place) as Best Books on PR to Read in 2020 by BookAuthority.com. Behar is a lecturer and associate professor of tens of Universities all over the world.

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