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The most effective brand messaging strategy is not to create the messaging that makes the most sense to you. It is creating the brand messaging that makes you, your brand and your products make the most sense to others.

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https://www.goodreads.com/quotes/9962648 2020

Submitted by lorenweisman on October 14, 2020

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Loren Weisman

Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK. A former session drummer and music producer, Loren also wrote Music Business for Dummies and The Artists Guide to Success in the Music Business.

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