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Are you choosing to be ethical in your messaging, marketing and ability? Consider that there is a fine line and clear difference between sharing with potential clients what you have the ability do right now and what you envision yourself being able to do for people in the future.

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Lorenweisman.com 2021

Submitted by weismanloren on October 01, 2021

Loren Weisman

Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.

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