We can’t just say, “This pen is great, and consumers should buy it!” We ought to wrap up this message and create not only a convincing, but an interesting story around it.
Here I am, improvising on the spot: A lady dropped her pen in the street, it was raining heavily, and a gentleman picked it up and said, “May I have your number?”
– Maxim Behar Famous Quote
PR is not an elitist industry. Rather, it is an industry for the people it is supposed to reach. If it needs to reach a working class demographic, then PR experts would have to speak their language and know how to speak to them in the most effective manner.
Political marketing and PR could be described as elitist to some extent, although again, you have to express and verbalize your messages in the language of the people who are nor part of this elite.
When it comes to social media, a PR professional needs to be literally all over the place and on top of everything. Public relations was never truly an elitist industry, and today it is less so than ever.
At first glance, total transparency, fast communication, and the unrestricted use of media presuppose a fertile ground for manipulation, which may be one reason the world is becoming so cautious. But transparency doesn`t have that much to do directly and specifically with manipulation.
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