Mort Crim is an author and former broadcast journalist. Crim was born July 31, 1935. Crim retired from anchoring TV newscasts at WDIV-TV Detroit in 1996. He also anchored at WHAS-TV in Louisville, KYW-TV in Philadelphia and WBBM-TV in Chicago. Crim was considered to be a top candidate by former ABC News president Roone Arledge to be a co-anchor for ABC's World News Tonight newscast in 1978. In 1984 he hosted a technology program on PBS, New Tech Times. Crim is also a founder of a Detroit area video-production company, Mort Crim Communications, Inc. Crim is currently working for Majic Windows Company in Michigan, and has been featured in television commercials for that company