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Within the hugely successful and growing hard seltzer segment, new and' old' brands alike can succeed even if their market share is relatively small or declining, because the total pool of sales of hard seltzer within Danelle Kosmal retail is growing at such a high rate, as such, with new launch after new launch, manufacturers may lose market share but continue growing their sales.
Many brewers are already doing this through events like brewery-sponsored yoga or weekly group runs, it is a great way for craft drinkers to stick with their fitness plans, while still engaging in a fun, social activity, and then enjoying a beer with friends who share similar fitness goals and interests.
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