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Since its founding in 1935, Friendly’s has been known for value-priced fried seafood, ice cream, burgers and breakfast, their menu had expanded into too many areas without ever really doing testing. There are two big mistakes brands make. They add to the menu out of haste to drive sales, or they have a me-too strategy where they copy other brands. But many of those things just don’t fit.
Found on FOX News 7 years ago
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