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La Barbera recommends travelling in pairs, and in known surroundings. Howard Mallen, co-founder and CEO of Krav Maga Worldwide, who teaches the popular self-defense technique developed by the Israel Defense Forces, said women should augment products like Cutrona’s with training. The risk of being attacked is increased when your attention is being diverted, you're alone, and/or your senses are impaired. Jogging or running is a perfect example of this, typically, runners have music blasting in their ears and jog by areas that can serve as hiding places for would be attackers.