Dragons' Den2006

Ron - Entrepreneur:
We haven't even talked numbers yet.

Jim Treliving:
But what's the cost of this?

Ron - Entrepreneur:
The cost per unit is $5.75...

Kevin O'Leary:
YES! YES! YES!

Ron - Entrepreneur:
But when you reuse it 100 times, that 5.75 becomes...

Kevin O'Leary:
But you have to use gasoline to bring it back. You have to drive it back, you have to wash it with hot water, you have to use phosphates to wash it. It's *madness* what you're proposing. It's crazy! Absolutely *crazy*!

Ron - Entrepreneur:
One thing that you could consider is a separate industry that washes these. They can go around to the pizza stores, they could actually retrieve them...

Kevin O'Leary:
Earth to Ron, Earth to Ron, come in Ron.