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"People will buy anything that is one to a customer." »Sinclair Lewis
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"Never underestimate the power of the irate customer." »Joel E. Ross
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"America Where a man can say what he thinks, if he isn't afraid of his wife, his boss, his customer, his neighbors, or the government." »Joe Moore
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"There is only one boss the customer. And he can fire everybody in the company, from the chairman on down, simply by spending his money somewhere else." »Sam Walton
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"Christmas gift suggestions To your enemy, forgiveness. To an opponent, tolerance. To a friend, your heart. To a customer, service. To all, charity. To every child, a good example. To yourself, respect." »Oren Arnold
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"The great thing is the start - to see an opportunity for service, and to start doing it, even though in the beginning you serve but a single customer - and him for nothing." »Robert Collier
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"It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages." »Henry Ford
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"Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality." »Peter Drucker
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"Those who construct loyalty programs through frequent-flyer points and the like, are merely trying to trap the customer. Loyalty must come naturally, not via points and schemes. If your customers are loyal to you as a result of such programs, then surely you realize that they are not loyal. Such schemes are tangible, and tangible things are susceptible to the law of annihilation. Anything that you do, can be matched by your competitor." »Jonar Nader
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