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Inefectiveness is a good reason to have a rethink and then switch over to a brillant strategy. Sometimes, we have to adjust and readjust our plans. I mean, once you realize that whatever you are doing is ineffective. You are expected to change. Change of course is what next to do. Oh! yes, you should change in order to innovate your strategy and accomplish your goal eventually. Do remember, the moment you open up yourself for a change. You've just opened up yourself to new opportunities and solutions. -Emeasoba George