Quotes from the news wire:
Today's consumers have got options of low calorie and low carb products, this is another entry to have something that goes all the way to zero carbs, it's a big consumer trend we see across many consumer industries.
This is another pillar in providing the right products for the right consumers.
We have a marketing campaign that's really built and based on answering questions that people have about seltzer, particularly Bud Light Seltzer, our campaign that we're running is designed in a fun way to answer questions that people have.
Bud Light's got a lot of equity and a lot of awareness, consumers have great respect for the brand name. They connect with it. So we've got a lot of equity that we can use by putting the Bud Light like me name on a seltzer product.
We want to be transparent and give people the thing they are used to seeing.
They have grown up really in tune to ingredients.
( Bud Light) BUD LIGHT MIGHT BUY FREE BEER FOR PHILADELPHIA IF THE EAGLES WIN THE SUPER BOWL According to ESPN, each fridge will contain 200-300 16-ounce bottles and only those already in the bar will be eligible. Bud Light, the official beer of the NFL, wanted to support the Ohio team because of their dedicated fan base. The Bud Light Browns ‘ Victory Fridge ’ is a fun way to celebrate and reward a fan base that has never wavered in enthusiasm or dedication for their team no matter what happens, we’re proud to show our support for Cleveland, and we’re always looking to bring NFL fans and friends together for memorable experiences. It’s going to be fun to be part of the celebration when the team earns their first victory of the season.
Naturally there was a push back from the local community.
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