Quotes from the news wire:
The interactive nature of internet activity and the sheer amount of alcohol-related content online have led researchers to suggest that these forms of media can be particularly influential sources of alcohol messaging, one of the fundamental concepts of interactive online marketing is engagement, where the goal is not simply to expose consumers to a particular product, but to create an environment in which they are actually interacting with the brand,' befriending' the product, and integrating it into their personal and social relationships.
One thing parents can do is work with their teens on media literacy techniques to help them view ads critically, for example, discussing who created or paid for the ad, what the ad is targeted to do, and whether the ad shows the full range of alcohol-related consequences( i.e. does it show anything bad about alcohol) may be useful topics to start a conversation and help your teen better understand that alcohol ads communicate the advertiser’s point of view and learn how to challenge what an ad is saying.
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