Quotes from the news wire:
Global automakers have largely focused on more expensive segments instead of the no-frills market that local Chinese brands have targeted, now, the lower-cost market is taking off and some global makers are finding their more premium products poorly positioned for this growth shift. And the worse news is that their product pipelines for the no-frills market is, with only a few exceptions, empty.
The product seems pretty good, styling wise, and they have got to get the core sedan product right which it appears that they have (with the GC9), but that's just the start of the brand building exercise. It will take years for them to build this brand, whether it's this brand or another brand, to upgrade to the Volkswagen level.