Quotes from the news wire:
Marvel has been the cornerstone of cinema for quite some time now, and while the industry has flirted with $ 100 million, it hasn't quite returned to that hallowed box office ground, obviously, it will open big, but Hollywood itself would certainly breathe a deep sigh of relief to see a massive number like that drop over the holiday season.
This summer will be a true test for Hollywood, one that will likely test the industry's might as well as their magic, if all goes well, folks will be lining up for blockbusters from May through Labor Day, but for studios and exhibitors to be truly successful, they'll not only need debuts that knock Labor Day out of the park but a string of victories week in and week out.
We just don't know at this point what the world will look like in June and July, but what we do know is if studios are planning to release these films in theaters, they'd have to begin advertising them right now, that's more money that they might be risking. That's why these some of these films make a lot of sense going straight to digital.
[' Venom' ] could fail if fanboys and fangirls dismiss it as a cash-grab by Sony and cry foul on social media.
Found on CNN 4 years ago
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