Quotes from the news wire:
The opportunity we saw was just to try to help people sleep better and change how they balance sleep with the rest of the decisions in their life, being underslept in New York City, seeing focused companies tackle industries and the success they were having, combined with our past experience got us excited to give it a shot.
Buying a mattress ranks up there with buying a used car for the worst customer experience, you go to a mattress retailer, and they’ve got 50 beds for you to try. There’s no way you can differentiate. You end up buying one and taking it home and second-guessing yourself. We wanted to eliminate all that.