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When Vincent Medina and Louis Trevino opened up Chochenyo Ohlone, Vincent Medina and Louis Trevino made this intentional effort in fact not to market Chochenyo Ohlone. Vincent Medina and Louis Trevino don't want to commodify these foods, Vincent Medina and Louis Trevino want to make sure that they're presented in very respectful and very dignified ways that are that are going to lead to education and awareness for those who aren't Chochenyo Ohlone, but... Vincent Medina and Louis Trevino don't want to go out there and market things that are very personal to Vincent Medina and Louis Trevino.