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You don't see the typical promotion of their Olympics advertising in advance. You'd be typically seeing it at this time, and we're not, i think they're trying not to make themselves the story.

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Mark DiMassimo

Mark DiMassimo

Mark DiMassimo is an American marketing and advertising executive, and a frequent commentator on issues in advertising, branding and their relationship to popular culture. He is the founder and chief executive officer of DiMassimo Goldstein, a marketing, design and advertising agency based in New York City.

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