Network1976

Max Schumacher:
He could be jumping off a roof for all I know. The man is insane. He's not responsible for himself. He needs care and treatment. And all you grave-robbers think about is that he's a hit!

Diana Christensen:
You know, Max, it's just possible that he isn't insane, that he is, in fact, imbued with some special spirit.

Max Schumacher:
My God, I'm supposed to be the romantic. You're supposed to be the hard-bitten realist.

Diana Christensen:
All right. Howard Beale obviously fills a void. The audience out there obviously wants a prophet, even a manufactured one, even if he's as mad as Moses. By tomorrow, he'll have a 50 share, maybe even a 60. Howard Beale is processed instant God, and right now, it looks like he may just go over bigger than Mary Tyler Moore.

Max Schumacher:
I am not putting Howard back on the air.

Diana Christensen:
It's not your show any more, Max, it's mine.

Frank Hackett:
I gave her the show, Schumacher. I'm putting the network news show under programming. Mr. Ruddy has had a mild heart attack and is not taking calls. In his absence, I'm making all network decisions, including one I've been wanting to make a long time - you're fired.