Mad Men2007

Researcher:
[Annabelle Mathis and the Sterling Cooper creatives are watching a focus group of three dog owners and a researcher through the two-way mirror] How would you describe your dog's temperament?

Griffon Woman:
[through mirror] She's picky and, ah, she's nervous sometimes, but she's very smart.

Researcher:
[through mirror] And yours?

Mutt Man:
[through mirror] He's independent, you know? He knows what he likes. He's pretty hard to fool.

Smitty:
My God, they're describing themselves.

Don Draper:
This your first group?

Researcher:
[through mirror] What if I told you your dogs were enjoying Caldecott Farms?

Griffon Woman:
[through mirror] What's it called?

Bulldog Man:
[through mirror] I wouldn't like it. Bingo, stop!

Mutt Man:
[through mirror] I've never heard of it.

Bulldog Man:
[through mirror] Well, you should. They make it out of ponies.

Griffon Woman:
[through mirror] Goodness gracious, that's this one?

Mutt Man:
[through mirror] This is the first I'm hearing of this. I wish you would've told me. When people are protesting, I'm onboard.

Researcher:
[through mirror] Well, what brand does your dog prefer?

Bulldog Man:
[through mirror] Why would you do this to us?

Griffon Woman:
[through mirror] It's inhumane!

Bulldog Man:
[through mirror] Bingo looks sick.

Annabelle Mathis:
[quietly] Turn it off.

Researcher:
[through mirror] Would you prefer beef, or...

Don Draper:
Somebody get that?

Peggy Olson:
I can't turn it off, it's actually happening!

Don Draper:
[irritably] Turn off the *sound*.