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Newer market entrants that differentiate their offerings by service quality or value for money can capitalise on any complacency from their more established competitors and gain ground across market, mind and wallet share.

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    Who said, “Hope is the power of being cheerful in circumstances that we know to be desperate.”
    A C.S. Lewis
    B G.K. Chesterton
    C Christopher Reeve
    D Desmond Tutu