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What’s happening right now with other brands is an insidious disease called brand drift, these places get new CEOs and new owners with their own ideas who don’t appreciate or respect the culture and components that made these brands highfliers at one time. We’re taking dead aim at Outback Steakhouse because I think their brand is drifting. People are tired of the Bloomin’ Onion. They’re looking for something else in a value-priced steakhouse.

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