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It's everything else around the food, too. Another great example is the way shopping carts are constructed. So, if shopping carts were designed to support our spending more time in the fresh produce section than anywhere else ... then they would have shelves in the front, and you would access each shelf individually and fill it with produce and then go to the next shelf, but it's not that way. Everyone uses the baby section for produce, and then when that's full, then we use the rest of the shopping cart to put boxes and cans and bottles in. In other words, all the processed stuff, with some exceptions.

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