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One factor that will make it very difficult for other companies, including Amazon and Microsoft, to compete with Apple AirPods is that success in wearables requires ecosystem strength and design and fashion expertise, it's not enough just to sell a pair of wireless headphones -- companies need to sell a selection of wearable tools targeting different parts of the body. Developing wearable devices that people want to wear and be seen wearing is not easy and requires empowering designers.

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