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If the people around a person praise his uploaded face on the social networking sites very occasionally i.e once in many years, then it is OK ; but if they put Likes on his looks daily or regularly or frequently, then they are only his frienemies who are worse than even his enemies and especially those netizens who put comments on his pics like Good, Nice, Awesome, Beautiful, Rocking, Handsome, Dashing and such lovely words. And if he appreciates them even after knowing all about their hidden selfish intention, then he himself is stealthily cheating them.