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In painting a palette with a wide array of information, before painting the picture of your brand... it allows for the tone, temperature and clarity of your brand, the messaging and the process architecture to all come together in harmony at the same time.

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https://www.goodreads.com/quotes/10321022 2020

Submitted by lorenweisman on October 16, 2020

Loren Weisman

Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.

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