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In college, many times students drink in a way that most people don't comprehend. They drink to accomplish a goal called becoming blackout drunk, they don't know their own capacity, and oftentimes underage students get into situations where they find themselves in trouble and they don't even know how they got there.
It's all about money, i think that a lot of schools just don't have the courage to take the hit. Remember when in some states, they were talking about prohibiting cigarette smoking in bars and restaurants, and bar owners and restaurant owners were freaking out. They were saying we're going to go out of business. Well, what they found out was that business actually got better.
One of the things that has been my struggle for the last 15 or more years in this area is that there just aren't enough college presidents out there who are willing to stand up and take a stand on this issue, to be role models, to set a level of expectation for their students, to stand up to their alumni, to just do the right thing to save lives, and I struggle to know why. I've struggled with that for a long time, believe me, I'm not against alcohol. I'm not a prohibitionist. I just have seen too many instances where alcohol consumption amongst young people has caused terrible tragedy.
It's not easy just to find what is the best research evidence, what are the best tried and true strategies. Of all of those strategies, if I were to take the time and research them myself, how do I know how valid they are? How do I know how effective they are? How do I know which one I would employ above any other?
Sometimes young people will drink an enormous amount of alcohol because they believe it's really cool and everybody's doing it, and so if you present them with real data that you've collected from the students on your campus, many times students find out, 'Hey you know what, they're really not drinking that much and I don't have to consume that much alcohol to be cool'.
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