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Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. In terms of market share, Red Bull is the highest selling energy drink in the world, with 5.387 billion cans sold in 2013. Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first invented and sold in Thailand. He took this idea, modified the ingredients to suit the tastes of westerners, and, in partnership with Chaleo Yoovidhya, founded Red Bull GmbH in Chakkapong. In Thai, daeng means red, and krating is the reddish-brown muscle-bound bovine called a "gaur", an animal slightly larger than the bison. Red Bull is sold in a tall and slim blue-silver can, while Krating Daeng is in a gold shorter can. The two are different products, produced separately. The Red Bull company slogan is "Red Bull gives you wings. and the product is marketed through advertising, events, sports team ownerships, celebrity endorsements, and music, through its record label Red Bull Records.

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