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What you find is across all of those companies, the shirts are 1 to 3 inches slimmer for a girl in every single brand, and when you talk about the shorts, the shorts are literally one-third the length of the boys' shorts, it's one thing for us to say, 'Oh, they're smaller,' but when you actually see the numbers, I think it really drives home the message.
And so that has an effect of normalizing sexual appearance, a sexual behavior for younger and younger girls, it starts out in the media. Suddenly, this seems more normal. Marketers market to older girls, and younger girls start to mimic it, and I do think a lot of it is a desensitization. It becomes so normalized as to be unremarkable.
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