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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

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David Ogilvy

David Mackenzie Ogilvy, CBE, was an advertising executive who was widely hailed as "The Father of Advertising".

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    "David Ogilvy Quotes." Quotes.net. STANDS4 LLC, 2022. Web. 24 Sep. 2022. <https://www.quotes.net/quote/60383>.

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